Reading the Rings

If you’ve ever looked closely at the trunk of a tree, you’ve seen the rings—circles that mark the passage of time. Each one tells part of the tree’s story. Some are wide, showing a year of abundance. Others are tighter, from years of slower growth. Together, they form a record of how the tree became what it is today.

On the Backstory Works homepage, you’ll see an image of those rings. For me, it’s more than just a design choice—it’s a reminder that every business has its own version of this record.

Your business rings might start in the season when you were a hobbyist—playing, tinkering, exploring something you loved. Then comes the season when that passion turned into a dream: What if I could make this my work? And then the seasons since, where you’ve honed your craft, built relationships, and made your mark.

Those rings are your story. And your story is what sets you apart. It’s the reason someone chooses you over another business selling the exact same thing. It’s the human connection behind the product or service.

At BackstoryWorks, we help you read those rings and share them in ways your audience will remember. Because when people can understand your story, they see more than what you do—they see who you are.

Just like the rings in a tree, your business story isn’t just about where you are now—it’s about everything that brought you here, and where you’re heading next.